Why we coproduce How we were born How we were born The origins of West London Collaborative as a social enterprise dates back to 2013. It was recognised then that service user involvement at West London Mental Health NHS Trust was not working because of a lack of dedicated funding, fragmented organisation and an adversarial 'them and us' culture. Over a period of 18 months the Trust’s board, service users and carers agreed coproduction was the future and an open community meeting voted in favour of forming an independent social enterprise – more specifically a Community Interest Company or CIC limited by shares. That's how West London Collaborative was born. As well as the important work we do with West London Mental Health Trust we began to work with other community organisations and providers across London to help them embed coproduction in their service design and delivery. As we attracted more partners outside of NWL London, we rebranded as We Coproduce.